KANYE WEST X ADIDAS ORIGINALS

 

Culture Corps provided creative coordination for Adidas, functioning as the liaison between Adidas, Villa Eugenie, Kanye West and Vanessa Beecroft to ensure the proper implementation of the event concept as conceptualized by Kanye West and Vanessa Beecroft for the Adidas Yeezy launch for New York Fashion Week 2015.

CC secured the event location, assisted the architect in refining the event design, assisted Kanye West and Vanessa Beecroft in finalizing the event concept, and secured casting, hair and makeup. In the weeks leading up to the show, CC advised further on the styling for the fabrication of the Vanessa Beecroft stockings, art world VIP guests, model castings and the final production of the show. The show received extensive coverage by art and fashion press outlets alike.